Royal Caribbean Cruises opened its Asia-Pacific headquarters in Singapore’s central business district. The Sigapore office will support the marketing efforts in the Asia-Pacific region for three of the company’s cruise brands: Royal Caribbean International, Celebrity Cruises and Azamara Cruises. as well as provide sales and trade support in the region.
“This region shows great growth potential in terms of providing new destinations for international cruise guests from North America and Europe given the varied and exciting cultures throughout the region, and their accessibility to the coastline,” said Adam Goldstein, president of Royal Caribbean International. “This, coupled with the prospect of Asian markets being substantial source markets for new cruise guests, gives us tremendous opportunity for growth in the region.” [Read more…]